This helmet amazes me. I was playing with the sample and couldn't get over how insanely light it is.
Somehow this thing is incredibly protective as well. I'd give the credit to the Bell Scientist for this one. (They designed it)
So, I thought it would be a good idea to have this ad be simple and NOT show all the lame scientific mumbo jumbo about why it's so great, and just imply it is insanely light/protective with a URL to a microsite people can go to if they want to read all the mumbo jumbo I wrote.
This ad is visually weak, I realize, but I am proud of the tagline.
No comments:
Post a Comment