Grow The Game Shirt

This is a shirt design I made and I am really proud of it... I'll explain.

One of our big initiatives at Total Hockey is our "Grow The Game" (GTG) campaign, which has many different parts to it, but the bulk of it is trying to grow the sport of hockey. I was in charge of making a tee shirt with the GTG theme for this hockey expo in Minnesota.

For this expo, we had a booth (basically trying to draw kid's/parent's attention to promote our brand) and in this booth was a blow-up boxing ring. This was something we thought would draw attention to us, and create a buzz among the young hockey players at the expo.

Sadly, the day the artwork was due for this shirt, we received some very sad news about a teenage boy losing his life in a fight (ice hockey fight) and here we are, about to promote... boxing (fighting) Well, it was too late to cancel our Blowup Boxing order, so my boss asks me if there was any way I could come up with a shirt that is anti-violence, yet coincides with our booth theme (hockey/boxing)
"You're kidding..." I said (He wasn't) "...then I'll do my best."

I had a couple hours, and this is what I came up with.